Bubbly is an exciting open source project from the very talented people atVerifa. They came to us with a "release ready" tool for use in DevOpspipelines. Our brief was to create a new visual identity for their product.
The key concept of Bubbly is that it provides "release readiness in a bubble."After a fact-finding brand assessment with key Bubbly stakeholders westarted to envision how Bubbly could communicate it's DevOps and opensource credentials. And, because it's designed to integrate with other CI/CDproducts, we needed to consider how Bubbly would fit into the wider branduniverse of developer tools.
More than a dozen creative directions were explored by our design team,producing hundreds of individual logos along the way. Through iteration andfeedback loops with the Bubbly team we arrived at the highly distinctive logoand visual identity you see today.