Code U, the predecessor to Code-Conf, wasn't attracting enough traffic for their events, meet-ups and hackathons. Phable was hired to re-assess all the marketing materials for this spin-off brand, which is the events arm for Praqma. It included assisting on a new web site built in GitHub.
In 2015, before the re-brand, Code U held 4 events. Following the transformation they scaled to host 15 events in 2016, and in 2017 this increased to 37. Code-Conf has continued to grow year on year with the flagship event, CODE-CONF CPH, now attracting speakers from the companies like Spotify, Google, Netflix, Uber, and Microsoft.