Praqma's existing branding for Code U wasn't attracting the necessary traffic for their new events, meet-ups and Hackathons. Phable was hired to re-assess all the marketing materials for this spin-off brand, including assisting on a web site built entirely in GitHub repositories. How successful were the changes? In 2015, before the re-brand, they held only 4 conferences. Following the transformation they held 15 conferences in 2016 and in 2017 they are set to host 35.