Unilever is transforming “boring” products into trend-hijacking brands through agile marketing. By reacting quickly to cultural moments and viral trends, even household staples like Dove, Hellmann’s, and Lynx are capturing consumer attention in real time.

Big American brands like McDonald’s and Coca-Cola are softening their US identity abroad. By embracing local tastes, partnerships, and cultural narratives, these brands are becoming more relevant in diverse markets while maintaining global recognition.

Hashtags are losing their power on Instagram. CEO Adam Mosseri confirms keywords in captions, bios, and alt text now drive discovery. Creators must focus on clear, descriptive language and engagement to stay visible. The era of hashtag stuffing is over.

PrettyLittleThing’s bold 2025 rebrand traded its playful hot pink identity for muted minimalism and sustainability messaging. But the move backfired, sparking backlash from fans who felt the brand lost its DNA. This marketing case study explores why reinvention must respect roots, the dangers of abandoning emotional equity, and the lessons all brands can learn from PLT’s misstep.

Gap’s collaboration with Katseye, the rising global pop girl group, is more than a viral ad, it’s a masterclass in modern marketing. By fusing music, dance, and cultural relevance into a 90-second campaign, Gap not only captivated Gen Z but also reignited its brand identity on a global stage.

Native advertising is evolving fast. From closed social platforms to open publisher partnerships and hybrid ecosystems, learn how brands can blend in without disappearing.

Discover how Gen Alpha’s digital-first mindset is reshaping branding. Learn what this next generation expects from visual identity, interactivity, and ethics.

Gen Z is redefining what it means to connect with a brand. It’s no longer just about looking good—it’s about standing for something, telling a story, and creating real value. Learn how to build the brand experiences they crave.

Roblox's "Grow a Garden" is more than a gaming phenomenon—it's a powerful new platform for digital-first marketing. With over 21.6 million peak users and real-world purchase influence, it's a masterclass in immersive, gamified brand engagement. Smart marketers should take note.

As AI search engines and assistants change how users find answers, traditional SEO is no longer enough. This practical guide breaks down Answer Engine Optimization (AEO), showing you how to optimize your website for AI visibility, voice search, and zero-click results—with real steps you can take today.

With “Tea Changes Everything,” Lipton rebrands around joy, emotional uplift, and cultural clarity—marking its biggest campaign in a decade.

Tattoos. Drone shows. TikTok drops. Mountain Dew’s bold 2025 rebrand isn’t just a look—it’s a cultural takeover. Here’s what marketers can learn from it.

NBC’s new show “On Brand with Jimmy Fallon” turns marketing into a reality competition. Here's what it means for the industry, and why you should watch.

Google is turning YouTube into a retail powerhouse by integrating commerce data into its ad platform. Here's how brands can tap into the power of intent-driven video.

Brands are shifting away from digital ads and toward more human-centered growth strategies. Here's why the old model is breaking—and what works now.

PwC’s simplified new brand identity isn’t just cosmetic—it’s a strategic pivot for an AI-driven business world. Here’s what changed and why it matters.

Is digital brand-building over? With paid ads underperforming, brands are turning to first-party data, real-world events, and creator-driven community. Here’s what’s changing and why it matters.

From runway to resale, viral toy brands like Jellycat and Labubu are redefining fashion in 2025. Here’s why toys are the hottest accessories of the year.

In 2025, digital video is dominating ad budgets. Here’s why brands are betting big on video—and how to make your spend count.

Whispers suggest ChatGPT could soon let users browse and buy products directly inside the chat. Discover how OpenAI’s partnership with Shopify might change online shopping forever.