What is the branding process from start to finish?
Direct Answer
The branding process typically includes five core stages: discovery, strategy, identity design, messaging, and implementation. Each phase builds on the last to create a brand that’s both visually compelling and strategically aligned.
In-Depth Explanation
At Phable, our branding process is designed to create clarity and confidence at every step. We move from insight to execution through a collaborative, repeatable framework:
Discovery
We immerse ourselves in your business, customers, competitors, and category. Through stakeholder interviews, audits, and workshops, we uncover what makes your brand unique and relevant.Strategy
We define your brand's core pillars: purpose, positioning, personality, and promise. This forms the foundation for every creative and messaging decision to follow.Identity Design
We develop your visual language—logos, colors, typography, imagery—and build a system that works across every touchpoint.Messaging
We craft voice, tone, and key narratives. From taglines to elevator pitches, we help you say the right things in the right way.Implementation
We roll out your brand across channels—website, social, packaging, sales materials—and provide guidelines to maintain consistency.
What Sets Phable Apart
Clarity-led process: We don’t jump into design—we start with alignment and research.
2. Built for execution: Every phase considers how your brand shows up in real scenarios.
3. Post-launch support: We stick with you to ensure your brand sticks with your audience.
Related FAQs
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We encourage every client to go through strategy—even briefly—because great design without direction can fail to connect.
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On average, 6–10 weeks depending on your needs, deliverables, and availability.
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Typically: brand strategy document, logo suite, typography, color palette, brand guidelines, messaging framework, and applied examples.