Content Creation for
Technology Startups
We act as your embedded content team, turning complex technology into clear, high-performing content that drives growth.
Explore Creativity as a Service or discuss your content project.
Built for complexity
DevOps, AI, SaaS, cloud, fintech, data, cybersecurity, climate, healthtech, edtech, telecoms
Designed to perform
SEO, AEO, technical content, and campaigns built to drive visibility and pipeline
Proven at scale
Trusted by startups, scale-ups, and enterprise technology companies
Oracle
Phable worked on an Oracle cloud campaign in partnership with Logicalis, creating content designed to communicate the business case for moving away from costly legacy systems and towards cloud technology. Working within Oracle’s established brand and messaging guidelines, we developed a scripted video, a supporting downloadable ebook and social media content for the campaign. Our role focused on turning a technical enterprise proposition into clear, engaging content that could communicate the benefits of Oracle’s cloud offering to business audiences.
Logicalis
Phable worked with Logicalis over a number of years as a creative and content partner, producing communications for its technology services, campaigns and partnerships. Our work included eBooks, sales brochures, social content, pitch decks, scripts, video production, illustration and digital creative, alongside content for internal and client-facing communications. We also supported campaigns involving Logicalis technology partners, including Oracle and Citrix, helping turn complex enterprise technology propositions into clear, engaging content across multiple formats.
Byanat
Phable partnered with Byanat to translate a highly technical AI and telecommunications platform into clear, commercially effective content that could be understood by customers, partners and investors alike. Our work included website copy, product messaging, technical content, thought leadership, sales collateral, marketing assets and supporting brand communications. The results? Simplified complex AI, analytics and network intelligence into accessible, engaging narratives. By combining technical understanding with strategic storytelling, we helped Byanat. communicate its value with greater clarity, consistency and credibility across every customer touchpoint.
Substack
Phable works with hundreds of authors on Substack, creating distinctive digital brand identities and visual styling for their individual pages. We help writers, journalists, experts and creators present their ideas through a more professional and recognisable online presence, developing tailored profile imagery, typography, colour, layout and supporting visual assets for the Substack platform. This ongoing work gives Phable specialist expertise in Substack branding, author identity, newsletter design and digital publishing, helping creators build greater recognition, credibility and consistency around their work.
Citrix
Phable supported a Citrix campaign through our longstanding relationship with Logicalis, creating content to communicate the value of Citrix cloud technology to enterprise audiences. We developed the video strategy and supporting social content for the campaign, focusing on how Citrix and Logicalis could help businesses make the transition to cloud infrastructure and digital working. Our role was to turn a technical partnership proposition into clear, accessible content centred on reliability, onboarding and business value.
Business Leader
Phable collaborated with Business Leader to create a comprehensive ecosystem of branded content and editorial assets across both digital and print. Our work spanned magazine design, editorial layouts, newsletters, social media campaigns, thought leadership, conceptual illustration, video content, event branding, presentation decks, sales collateral, website content, marketing materials and branded documentation, ensuring every touchpoint reflected a consistent and recognisable identity. By combining editorial design, creative direction and multi-format content production, we helped one of the UK's leading business media brands deliver a cohesive experience across every platform and audience interaction.
Cucumber
Phable worked with Cucumber to create A Slice of Cucumber, an editorial white paper designed to explain its approach to behaviour-driven development in a more engaging and accessible way. We developed the content around interviews, company stories and technical information, bringing these together with bespoke illustration and editorial design.
A key part of the brief was finding a more creative way to promote Cucumber’s services within a technical sector that could easily become crowded, dry or difficult to differentiate within. Rather than relying on conventional product-led advertising or a standard corporate case study, we used personality, storytelling and visual character to make the subject matter more engaging while still communicating Cucumber’s methodology, expertise and wider services clearly to developers and prospective customers.
Eficode
Phable has worked with Eficode for more than eight years, producing content and creative communications across its services, campaigns and events. Our work has included content marketing, video editing and animation, webinar content, digital assets, illustration, websites, presentations and social content, helping Eficode communicate technical DevOps and software delivery subjects in a more accessible and engaging way.
We have also created extensive content for Eficode’s events and conferences, developing everything from presentation decks and digital campaign assets to event graphics and supporting promotional material. The long-running relationship has seen Phable work across numerous formats and subject areas, providing Eficode with an ongoing creative content resource as its services, audiences and events have evolved.
Heights
Phable designed and launched Heights' first-ever broadsheet publication, creating a premium editorial experience that extended the brand beyond digital channels. Combining editorial design, art direction, typography and publication layout, the broadsheet was produced for distribution through gyms, health stores and customer orders, helping introduce the brand to new audiences while deepening engagement with existing customers. The project demonstrates Phable's expertise in editorial design, brand publishing, print communications and content-led brand experiences that connect with audiences both online and in print.
NextDC
Phable worked with NEXTDC to create content and campaign creative across digital, social and out-of-home channels. A significant part of our work focused on video and animation, producing social content that helped communicate NEXTDC’s data centre services, infrastructure and technology in a more engaging and visually accessible way.
Yip
Phable worked with Dutch learning marketplace Yip to develop its brand and create content for a predominantly digital-first audience. With online learning accelerating rapidly following Covid and the category becoming increasingly crowded, much of our work focused on testing social media content, formats and campaign tactics designed to improve brand discovery and build awareness.
Alongside core brand and campaign messaging, we developed guerrilla out-of-home ideas across Amsterdam that could also generate content for social channels. This included wrapping an Amsterdam tram and creating digital billboard campaigns around the city, using highly visible physical placements to put Yip directly in front of its audience. These activations were also conceived as social content opportunities, giving the brand real-world moments that could be filmed, photographed and shared online.
Praxidata
Phable worked with Praxidata across brand, content and campaign activity, helping communicate its data and analytics services through a wide range of formats. We redesigned the company website, produced explainer videos, wrote ebooks and white papers, published articles and developed supporting content designed to make technical subjects clearer and more accessible to prospective clients.
We also created and ran social media campaigns focused on lead generation, produced podcast artwork and developed branded merchandise for industry events and in-person attendance. The relationship combined ongoing content creation with campaign execution and creative production, giving Praxidata a broader set of tools for communicating its expertise across digital channels, events and sales activity.
Redburn Atlantic
Phable turned Redburn Atlantic’s printed communications into a more coherent, modern and commercially polished system. The work centred on refreshing how the firm presented its financial intelligence across key client-facing materials, including the redesign of its flagship Review magazine, updated presentation templates, HTML designs, reports, conference programmes and event collateral. Rather than treating these as separate pieces, Phable brought them into a consistent content and brand framework, making Redburn Atlantic’s insights feel more visually engaging, professional and aligned with its position as a digitally focused financial intelligence business within Rothschild & Co.
Data Intensity
Phable worked with Data Intensity to create branded content that communicated its enterprise cloud expertise in a more engaging and editorial way. A key part of the work was the creation of a company magazine, combining written content with a bespoke editorial design system to give technical subjects a more accessible, polished and publication-led format.
Alongside the magazine, we developed supporting branded materials and merchandise for the business, extending the visual identity into physical touchpoints and event settings.
DevOps Conference
Phable supported The DevOps Conference with brand and content development to strengthen its positioning and audience engagement. We created clear messaging and supporting content to communicate the value of the event to technology professionals. This helped improve consistency across channels, increase visibility, and position the conference as a credible and compelling destination for leaders and practitioners within the global DevOps and software engineering community.
HSBC
Phable worked with HSBC on a social media campaign designed to communicate the bank’s sustainability initiatives in a clearer and more engaging way. We developed a series of bite-sized, animated content pieces that turned sustainability milestones, environmental commitments and market-specific information into accessible stories for social audiences.
Alongside the content, we created the campaign’s visual assets, including branded social graphics, data-led posts and a distinctive globe-based creative treatment that could be adapted across the series. The work gave HSBC a flexible bank of social content for communicating complex sustainability subjects through concise copy and visually engaging campaign creative.
Praqma
Praqma engaged Phable to evolve its brand and content as it scaled internationally within the DevOps space. We developed clear messaging systems and structured content to unify communications across regions. The work strengthened Praqma’s positioning, supported its integration into Eficode, and helped present a more cohesive and professional narrative to enterprise clients and partners across global markets.
ViaCash
ViaCash partnered with Phable to refine its brand and content to better communicate its fintech offering. We developed structured messaging and content to simplify complex services and improve clarity across channels. The result was a stronger, more accessible brand that supported growth, improved customer understanding, and enabled ViaCash to position itself more effectively within a competitive and rapidly evolving financial technology landscape.
Soulloop
Phable worked with Soulloop across brand, content and campaign production, creating a range of assets to help introduce the app and build awareness around its proposition. We produced an animated app explainer video, as well as producing and directing a founder-led brand film designed to communicate the idea behind Soulloop in a more personal and accessible way.
We also developed out-of-home advertising campaigns across London, including branded black cabs and placements on the London Underground, alongside social media content focused on brand awareness and discovery. In addition, we expanded Soulloop’s visual identity by creating a wider iconography set for use across the app and broader brand communications, helping create a more consistent and recognisable visual language across digital and physical touchpoints.
Phable works as Not For Sale’s ongoing brand and marketing partner, supporting the organisation across strategy, creative, content and day-to-day communications. We lead brand and marketing activity across the charity, manage its social media channels, oversee website content, and publish articles on a daily basis covering its projects, campaigns and wider issues around human trafficking and environmental crime.
Our work spans multimedia content, campaign development, editorial, video, social, digital design and wider brand communications. We also support content and creative activity around Not For Sale’s partnerships and collaborative initiatives, including work connected with brands such as AllSaints. The relationship combines long-term strategy with fast-moving execution, allowing us to adapt as the organisation’s priorities, projects and global work evolve. As Not For Sale founder Mark Wexler describes it, “We are partners, not a vendor relationship” a reflection of the close, embedded way Phable works alongside the organisation.
Countrylook
Phable runs Countrylook as an ongoing brand and publishing platform, overseeing its creative direction, content strategy and day-to-day output across digital, social and print. We manage the website, produce and publish editorial content, run its social media channels and newsletter, and develop the wider visual and written language of the brand. Countrylook’s editorial spans British places, culture, history, design, fashion and country life, giving us a continually evolving content platform across multiple formats.
Beyond digital publishing, we also develop Countrylook into physical editorial and lifestyle products, including luxury coffee-table books, printed publications and gifts. This means our role extends from editorial planning and content production through to design, product development and brand management, allowing Countrylook to operate as a connected media and lifestyle brand rather than simply a website or social channel.
Phable runs Nuvastra as an end-to-end AI publishing brand, overseeing the platform across editorial, design, digital and social. We designed and built the website, manage the publishing operation, commission and produce articles, create the accompanying artwork and visual assets, and run the brand’s social media channels.
The editorial output spans breaking AI news, founder profiles, technology analysis, explainers and deeper features on the companies, systems and ideas shaping artificial intelligence. Alongside the written content, we develop the visual language of the publication and produce the artwork that supports each story across the website and social channels. The result is a fully managed publishing platform in which Phable is responsible for both the day-to-day content operation and the wider creative direction of the brand.
