Phable × EficodeEight years. One creative partner.

Eficode

From the ground up.
Made to keep moving.

Brand, websites, illustration, motion and content. Phable built and managed Eficode’s design from the ground up, bringing eight years of creative continuity to a complex technology business.

01 / Great software. Works together.Campaign concept

A long-term creative partner for a technology business.

Software is technical. Progress is human. That idea sits at the heart of our work for Eficode: making a world of platforms, processes and expertise feel clear, approachable and connected.

Over eight years, we managed design across the business, from the foundations of its visual identity to websites, illustrations, campaigns, animation and content. One partner, with a growing understanding of the company and the freedom to develop its creative language over time.

Brand identity & creative direction · Website & digital design
Illustration · Animation & video · Campaigns & content
02 / People and connection: the original illustration language.Original Phable work
The visual system

Familiar character.
Fresh possibilities.

Eficode brings people, tools and knowledge together. Building on the commissioned illustration work, these new concept applications extend that idea into training, digital experiences, community, workplaces and events. A connected system with enough variety for every setting.

Type with a human sideManrope
Good things
happen
together.
Aa
Clear. Open. Confident.
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789 & →
Regular / Bold
03 / Manrope / proposed typography directionType study
A connected world
Always moving.
Better together.
04 / Connection, in motion.Animated concept
A shared languageSmall signals.
Clear meaning.
Platforms
DevOps
Cloud
Learning
Security
Community
05 / Six connected ideas. One family of icons.Iconography concept
Digital experiences

Clarity at
every scale.

From an introduction on a laptop to finding the right training on a phone, the same identity can support different tasks. Confident headlines create the invitation; simple navigation, useful detail and clear next steps do the rest.

06 / A confident digital introduction.Website concept
Mobile UX / training discoveryFind your
next step.

A focused journey from exploring a topic to choosing training for your team. Content and hierarchy lead; the brand gives it character.

9:41● ▰
eficode
Learn togetherWhat’s your
next skill?
All topicsDevOpsCloud
DEVOPS / TEAM TRAININGBuild better ways
of working.

Practical learning for software teams.

CLOUD / HANDS-ONGet closer to
Kubernetes.

Learn the tools. Apply the thinking.

Explore training
9:41● ▰
eficode
Training for teamsBetter skills.
Shared progress.
Practical learning shaped around the way your team works.
✓   Hands-on workshops
✓   Learn with specialists
✓   Bring your challenges
Discuss team training
07 / Explore → choose → enquire.Mobile UX/UI concept
Content & community

Ideas worth
spending time with.

Eficode’s training, events and DevOps Sauna podcast give its expertise a life beyond a sales conversation. Editorial layouts, social campaigns and podcast artwork make space for useful ideas, with an expression suited to each format.

08 / The connected software company.Editorial concept
Eficode / shared knowledgeLess friction.
More flow.
Better ways to build software.01 / 04
09 / A bold invitation to keep reading.Social carousel concept
An Eficode podcastDevOps
Sauna.
10 / Conversations with their own visual voice.Podcast artwork concept
People & culture

A brand people
can belong to.

The people behind the technology are part of the story. A photography-led campaign, apparel and a welcome kit take the visual language into everyday life: recognisable, useful and made to be worn, carried and shared.

Good people.
Great software.
Different perspectives.
Shared possibilities.
11 / People at the heart of progress.Employer campaign concept
12 / Better together, wherever you go.Apparel concept
13 / A little more connected, from day one.Welcome kit concept
From the screen
into the everyday.
Spaces & experiences

Meet the brand.
In real life.

An event stand becomes an open invitation to talk. A conference stage gives an idea scale. The same visual language moves into materials, structures and shared spaces, carrying the warmth of the original illustrations with it.

14 / An open invitation to build better.Exhibition stand concept
15 / Progress is a team sport.Conference stage concept
From the foundations to what’s next

One creative partner.
A world of possibility.

Looking for a B2B technology design agency that can stay with you as your business evolves? Our Eficode partnership shows the breadth of that relationship: building the design foundations, managing the day-to-day work and finding fresh ways to express the brand over time.

Phable brings brand identity, web design, content and motion together through ongoing creative partnerships for technology companies.

Let’s build something lasting ↗Explore our ongoing creative partnerships ↗

Original commissioned illustration work is identified above. The new typography, motion, iconography and application mockups are concept explorations developed from that visual language; they are not presented as delivered Eficode projects or its current brand guidelines.