Phable × HSBC

A global story.
A clearer perspective.

Sustainability campaign design for an international bank, bringing complex themes into focus through social content and motion.

Phable worked with HSBC on an advertising and social campaign for internal and external audiences. A distinctive red globe became the thread connecting short stories, country insights and the wider conversation.

Campaign design · Social content · Motion graphics

HSBC Agents of change street-poster concept using Phable’s original red globe and white dotted continents on a limestone wall
The original campaign idea, given the scale to stop you.Environmental campaign concept

Make a complex subject easy to enter.

The original “Agents of change” work used movement, geography and short messages to open up sustainability topics. The film below is preserved in full. The surrounding portfolio brings the commissioned artwork together with new applications that explore how the same idea could work across print, digital and physical spaces.

Watch the original campaign film.

The original globe-led country stories, in motion.Original Phable film · Historical campaign content
Original HSBC campaign key visual: red globe, white dotted continents and HSBC logoOriginal HSBC social campaign presentation on a mobile phone, featuring Phable’s red globe artworkOriginal HSBC Agents of change social post shown in an Instagram mobile mockup
Original social presentations. Interface figures are part of the mockups, not reported campaign results.
A recognisable campaign, built for a short moment of attention.Original Phable work
Original HSBC desktop campaign presentation showing a historical country insight about India’s non-fossil energy capacity
One place.
One clear point.

Country stories give a global subject a specific focus.

The figures and forecasts in this original artwork and the film reflect the campaign at the time. They are not current reporting.

The original country-insight format, made for quick comprehension.Original Phable work

Let the work breathe.

The new applications keep the original visual language intact: HSBC red, crisp white dots, a globe and direct typography. Print introduces texture and a slower pace. Photography brings in place and people. Each format has one job, with enough space for the idea to be seen.

HSBC Agents of change editorial-journal concept on textured paper, with a red globe cover and an open wind-energy spread
A short campaign becomes a more considered read.Editorial publication concept
Conceptual editorial photograph of white wind turbines on a rugged coastal headland
HSBC
Energy
in focus.

A closer look at the changing energy landscape.

A clear editorial thought, carried by a strong image.Photography-led campaign concept
HSBC
See how it
all connects.
GenerationElectricity networkStorageHomes & businessesGenerationElectricity networkStorageHomes &businesses

An illustrative energy system. Moving dots show connections, not measured power or an HSBC-financed project.

The campaign’s dot language becomes a moving explanation.Motion infographic concept
HSBC
Perspectives / Sustainability
Perspectives   /   Energy
A closer look
at the transition.

Put the headline in context.
Explore the technologies, the questions and the wider story.

Conceptual editorial photograph of white wind turbines on a rugged coastal headland
Start with the bigger picture.

What is changing? Who is involved? And where can you find the detail behind the story?

A simple editorial journey brings the reader from an introduction to the original source.

Read HSBC’s current approach ↗
Editorial interface concept. The link opens HSBC’s current website.
A clear route from a short story to fuller context.Editorial web experience concept
HSBC Agents of change event-setting concept with a red globe fabric backdrop, oak chairs and natural gallery light
A conversation with room for a wider perspective.Event environment concept
HSBC
A visual language
for the story.
Energy
Nature
Industry
Transport
Buildings
Research
Simple, consistent symbols help the reader find their subject.Campaign iconography concept
Make the next
read a good one.An internal digest with one clear story and a direct route to the detail.
Subject: A closer look at the energy transition
HSBC
The story
behind the headline.
Conceptual editorial photograph of white wind turbines on a rugged coastal headland

This edition explores the questions behind the energy transition, from the technologies involved to the changing needs of businesses.

For HSBC’s current plans and reporting, follow the source.

Explore the full picture ↗
The campaign continues in a focused internal digest.Employee communications concept
Generated editorial portrait concept of an unnamed engineer in navy workwear inside a wind-energy workshop
HSBC
The people
behind
the change.

A human perspective on a global conversation.

Bring the subject back to people.Portrait-led campaign concept · Generated illustrative person

Give an important story a clear expression.

The HSBC project shows how a recognisable visual idea can connect motion, information and social content. For teams communicating complex sustainability subjects, the design needs to make the story approachable while keeping its context visible.

Explore Phable’s campaign and content support →

Talk about your campaign →

About the project

What did Phable create for HSBC?

Phable developed advertising and social content to communicate sustainability themes to internal and external audiences. The original work includes the globe-led motion film, social campaign presentations and country-insight artwork shown here.

How can design make sustainability content clearer?

A recognisable visual idea gives separate stories a common thread. Short messages, focused illustrations and considered motion help readers enter a complex subject. Clear context and a route to the full source matter as much as the headline.

Which pieces are new portfolio concepts?

The street poster, journal, photographic campaigns, energy infographic, editorial web experience, event setting, iconography and employee email are new concepts extending the original campaign. They are labelled throughout. The generated settings and portrait do not document real HSBC locations, events, employees or customers.

Are the figures in the original artwork current?

No. The original film and desktop presentation contain historical campaign figures and forecasts. Social interface figures are part of the mockups, not campaign results. For current sustainability information, read HSBC’s own reporting.