Phable × Just Business
Great business.
Greater possibilities.
Brand identity and website design for an investment business where commercial ambition and social purpose belong together.
Phable refreshed Just Business’s identity, developed its guidelines and marketing assets, and rebuilt its website. A confident visual language gives founders and investors a clearer way into the business.
Brand strategy · Visual identity · Website design · Investor communications
A clear expression of a shared ambition.
Just Business invests in and works alongside ventures with social and environmental purpose. The original Phable work pairs an interlocking symbol with electric cyan, deep navy and orange: a distinctive identity that can hold both the human story and the business proposition.
Manrope / proposed digital type direction
Great business,
great impact.
AaOpen forms.
Clear expression.
Clear expression.
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & → +
Regular 400Semibold 600Extrabold 800
From an introduction to a deeper conversation.
The commissioned website brings the venture story, people and philosophy into one recognisable system. The new interface studies explore how that system could guide someone from discovering an investment focus to introducing a business. These are design concepts, with no live financial data or submission service.
● ● ●justbusiness.is / portfolio↗
JUST BUSINESS
OUR INVESTMENT FOCUS
Opportunity.
With purpose.
With purpose.
Explore the places where enterprise can make a difference.
INVESTMENT THEME
Resources, back in circulation.
From battery materials to the next use: explore businesses working to keep valuable resources in the economy.
Explore the theme ↗01of 03 themes
The next
conversation
starts here.
conversation
starts here.
JUST BUSINESS
FOR FOUNDERSWhat are you
building?
building?
Tell us about the opportunity you see, and the change you want to make.
Introduce your venture ↗
Start with the story.The detail follows.
YOUR INTRODUCTION 01 / 03
A little about
your venture.
Venture name →The problem you are solvingyour venture.
Where are you today?
An idea with a clear purpose
Continue →
Interface study · no information is collected
JUST BUSINESS
JUST BUSINESS
BUSINESS × PURPOSEDifferent strengths.Shared
possibility.
possibility.
Come together. Move forward.
Brand clarity for purpose-led businesses.
For an investment business, the identity has to make the proposition understandable and credible across every conversation. This project connects the brand, website and communications through one distinctive visual language.
The original Phable commission covers the brand refresh, guidelines, marketing assets and website. Newly developed spatial, editorial, interface and motion applications are identified as concepts throughout.
Talk about your brand →About the project
What did Phable design for Just Business?
Phable delivered a brand report, refreshed identity and guidelines, marketing and social assets, and a complete website rebuild. The folio also explores new applications of that design system, clearly labelled as concepts.
What does an impact investment brand need to communicate?
It needs to explain the business proposition, its purpose and who it is for. A clear identity, well-structured website and consistent investor communications help a complex story become easier to understand.
Can Phable help with our brand and website?
Yes. Phable connects positioning, identity, website design and content for companies with complex stories. Tell us about your business.
