NEXTDC / Strategy, campaign & content

Data into direction.

Data centre marketing that connects infrastructure with business priorities. For NEXTDC, Phable developed a campaign idea and the films, social content and presentations to carry it.

01 / Find Your Edge, at architectural scaleOriginal campaign / New environmental mockup

Give a technical
story a human
way in.

NEXTDC operates data centres and provides colocation and connectivity services. Its audience needs to understand what infrastructure makes possible for the organisation, as well as what it does.

Phable’s campaign concept, Data Traction, connected data with organisational priorities. From the directness of the campaign graphics to the unexpected character of Find Your Edge, the work gave a complex subject a distinctive presence.

Phable’s contribution
Campaign strategy and concept · Films and animation · Social content · Sales and internal presentations

Original work leads this case study. New applications are identified as concepts.

The campaign, in motion.

Original Phable film / 27 seconds
The campaign foundation

Technology.
Purpose.
Traction.

The original circuit-and-gear graphic brings two ideas together: the movement of data and the momentum of a business. Red makes the message immediate; grey gives the technical detail a quieter voice.

02 / The original Data Traction campaign systemCommissioned artwork / New presentation
Language with directionArchivo + Space Mono / Proposed treatment

DATATRACTION

Aligning data to
organisational priorities.

A confident headline weight and measured supporting typography extend the original campaign’s direct voice. Normal tracking keeps the words open and legible, from presentation screen to phone.

03 / A type system built for scaleProposed typography extension

From attention
to understanding.

A focused campaign destination gives technical buyers a clear route from the central idea to the infrastructure questions behind it.

Data centres   Connectivity   Insights
The power of Data Traction

Make data
work towards
your priorities.

Explore the infrastructure questions behind your next move.

Explore Data Traction →
CapacityPlan for the way your organisation grows.
ConnectivityConnect the places your data needs to be.
ContinuityConsider what your operations depend on.
04 / A purposeful campaign destinationNonfunctional website concept

One campaign.
Unexpected ways in.

Business growth
An ecosystem advantage
A home for the cloud
05 / An imaginative campaign image familyOriginal commissioned campaign artwork

Short stories.
Immediate recognition.

Two original Phable animations
The executive conversation

A story worth
spending
time with.

The original presentation imagery becomes a considered printed briefing: a strong opening idea, space for the discussion and a tactile reminder of the campaign.

06 / Data Traction as an executive briefingPrint application concept
A practical visual vocabulary
Capacity
Connections
Protection
Growth
Continuity
Conversation
07 / A consistent family of infrastructure iconsNew icon system concept
A useful next step

Make the first
conversation
easy.

A mobile tour-enquiry concept helps a prospective customer say where they want to visit and what they want to discuss. The design keeps the request focused before asking for contact details.

01 / Choose a location
02 / Set the discussion topic
03 / Request a conversation
9:41●●● ▰

See the
possibilities.

Tell us what you would like to explore on a data centre tour.

Sydney ⌄
Colocation ●
Connectivity ○
Planning for growth ○
Continue to your details →

Your enquiry starts a conversation. A visit is arranged with the team.

08 / A focused mobile enquiry journeyNonfunctional UX/UI concept

Build the case.
Then make
the connection.

The original sales presentations link the data economy with organisational advantage. Photography, bold typography and a simple narrative help a technical conversation find its business context.

09 / A sales story with a clear line of thoughtOriginal Phable presentation slides
10 / A partner briefing, translated into spaceEvent environment concept
Ideas with an unexpected edge

Give the audience
something to think about.

11 / Conceptual campaign imagery on screenOriginal folio artwork / New tablet presentation
NEXTDC / Data Traction

Infrastructure
for your
next move.

Capacity / Connectivity / Possibility
12 / Architecture with a campaign point of viewOriginal folio photograph / New graphic treatment
Motion direction / From complexity to alignment
13 / A three-act typographic campaign sequenceNew motion extension / Original campaign idea
Data centre marketing & campaign design

Give complex
technology
a clear story.

Strategy, film and design can help a technical offer become a conversation people want to have.

Discuss your technology campaign →

What did Phable create for NEXTDC?

Phable developed the Data Traction campaign concept and produced films, animation, social content and presentation materials. The work connected data with organisational priorities through a distinctive campaign language.

How do you make data centre marketing relevant?

Connect infrastructure with the buyer’s business questions. Give the campaign a clear idea, make the technical story understandable and provide a useful next step.

Explore ongoing creative support for technology companies or more technology case studies.

Original campaign artwork, presentations and three films are from Phable’s NEXTDC folio. New environmental, print, typography, icon, digital, photographic-layout and motion applications are portfolio extension concepts. Generated settings do not document actual venues or events; screen designs are nonfunctional. NEXTDC’s corporate identity is retained, with no claim of corporate-logo or product-development authorship.