Phable × Praxi Data
Complex data.
A clearer story.
Branding, website and content design for a data business with a complex proposition — and a simple ambition: make information useful.
As an ongoing creative partner to Praxi Data’s leadership and marketing team, Phable connected identity, illustration, campaigns and editorial content. A distinctive cooking metaphor makes an abstract subject feel familiar.
Brand identity · Illustration · Website design · Content · Motion
Familiar ingredients. An unexpected identity.
Data curation can be difficult to picture. The original design gives it a tangible language: ingredients, recipes and a secret sauce. Vivid colour, a compact monogram and human line illustrations connect the technical proposition to everyday understanding.
The identity in motion.
The original Praxi Data brand film.
A brand people can step into.
The Data Kitchen concept extends the original food metaphor into a workshop environment. Steel, translucent colour and the commissioned illustration create a practical setting for explaining discovery, meaning and use — a physical application of the same brand idea.
Sora / proposed digital type directionPRAXI DATA
A taste for
understanding.
understanding.
AaOpen. Precise. Human.
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NOPQRSTUVWXYZ
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Light 300Medium 500Bold 700
A useful explanation.
The original explainer connects the brand’s food metaphor to data curation.
One story, across the whole relationship.
A long-term creative partnership gives the website, sales narrative and editorial programme a shared visual language. The original website and mobile designs sit alongside a new interface study: an exploration of how data terminology could become easier to navigate.
YOUR DATA, IN CONTEXT
A shared understanding.
Explore a business term and the fields behind it.
No matching terms. Try another search.
BUSINESS CONCEPT
Customer
A person or organisation with a relationship to the business.
CONNECTED FIELDS
customer_idaccount_namecontact_typeIllustrative terminology · concept interface
PRAXI DATA / MAKING MEANING
Information is an ingredient.
Context makes it useful.
Context makes it useful.
DISCOVER
CRM
customer_idORDERS
cust_refSUPPORT
account_idUNDERSTANDConnect the meaning
USE
BUSINESS CONCEPTCustomer
Different systems.
A shared point of reference.
Discover the fields. Understand the relationships. Make the meaning available.Illustrative process
A creative partner for the whole story.
From a first impression to a detailed explanation, Praxi Data’s identity and content work together. The relationship connects brand thinking with the day-to-day design and editorial support a technology business needs.
The original Phable work includes identity, illustration, campaigns, content and website design. New spatial, publication, merchandise, typography and interface applications are identified as concepts.
Talk about your brand →About the project
What did Phable create for Praxi Data?
Phable’s ongoing creative and editorial support included identity, illustration, outdoor advertising, social content, white papers, ebooks, blogs and a website rebuild, working with the leadership and marketing team.
How can branding make a complex data business easier to understand?
A useful organising idea makes the proposition easier to recognise and explain. For Praxi Data, the original cooking metaphor connects the brand, campaign imagery and editorial content to a familiar everyday experience.
Can Phable support our data or AI company over time?
Yes. Phable brings brand, website and content design together through an ongoing creative partnership. Tell us what your team needs.
