Phable / Identity · Website · Brand guidelines

A new charge.
A wider world.

Recharge / EV battery supply-chain branding

A clear, energetic identity for the materials
behind the move to electric.

ReCharge materials presentation concept with a black branded sleeve, green lightning folder and sealed mineral display samples
01 / A tangible introduction to a materials businessSample-presentation concept / Generated scene
The brief / A broader horizon

Complex supply.
Clear identity.

ReCharge Global supplies materials for the lithium-ion battery industry. Its offer connects mineral and industrial partners with battery manufacturers, giving the brand a technical audience and an international outlook.

Phable refreshed the logo, website, social assets and brand guidelines for a wider market. A distinctive lightning mark, electric green and confident typography gave the business a connected visual language.

The original identity and film are presented here alongside new applications that explore how the system can work across materials, information and industry conversations.

The original charge.

Phable’s original film / Retained in full
01 / The building blocks

One unmistakable spark.

A compact signature
An energetic accent
Electric green#00FFA5
Black#000000
White#FFFFFF
02 / A wordmark, a symbol and a sharp graphic accentOriginal Phable identity / New presentation
A typographic directionPoppins / Proposed extension

Material.
To movement.

Aa Bb CcUpright for information. Italic for momentum.

The original specimen uses a bold, geometric italic. This proposed Poppins treatment develops that energy, with an upright reading voice and IBM Plex Mono for practical labels.

03 / Energy in the headline. Clarity in the detail.Proposed typography / Historic font unverified
02 / Make the offer understandable

From the material
to the conversation.

A website concept helps technical buyers understand the material categories, find their starting point and make a relevant enquiry.

Materials   Our approach   AboutEnquire ↗
Materials for the battery supply chain

What moves
tomorrow
starts here.

Explore the materials behind the next conversation.

Find your starting point →
Material.
To movement.
01 / MATERIALS

Anode

Explore graphite products

Discover →
02 / MATERIALS

Cathode

Explore material categories

Discover →
03 / CONNECTIONS

Partnerships

Discuss your requirements

Start a conversation →
Original Phable Recharge website presentation explaining the battery-materials supply proposition

The original foundation
Phable’s website presentation established a clear materials proposition. The new concept develops its hierarchy and routes into an enquiry.

04 / A materials website with a purposeful next stepNew nonfunctional website concept / Original archive shown below

A connected
vocabulary.

Simple line icons give the supply-chain story a consistent visual structure.

Materials
Processing
Distribution
Manufacturing
Partnerships
Circularity
05 / Six related signs for a technical storyProposed icon family
A considered enquiry

Give the next
conversation
a good start.

A mobile enquiry concept asks for context before contact details. Material category, application and discussion topic help frame a useful first exchange.

  1. Choose a material category.
  2. Describe the application.
  3. Review the enquiry.

Illustrative, nonfunctional interface. No live inventory, material specification or confirmed availability.

9:41●●● ▰
Material enquiry / 1 of 3

Where shall
we start?

Choose the category you’d like to discuss.

Anode materialsGraphite products●
Cathode materialsMaterial categories○
PartnershipsA wider conversation○
Continue to your application →You can review your enquiry before sending.
Enquiry review / Example content

A shared
starting point.

Category
Anode materials
Application
Battery manufacturing
Discussion
Documentation & supply requirements
Review contact details →
06 / A material enquiry, from selection to reviewNonfunctional mobile UX/UI concept
03 / Information with a point of view

Make the
complex
tangible.

A materials briefing gives the story room to develop. Strong chapter openings, tactile paper and a controlled graphic language bring clarity to an industrial subject.

01 / The context02 / The materials03 / The conversation
ReCharge What moves next publication with an electric-green spine, black lightning graphic and materials editorial insert
07 / A tactile editorial introductionPublication concept / Generated scene

A clear thought.
In different forms.

A campaign family connects the material to its wider purpose, adapting the same voice to different formats.

Behind
every
battery.

Materials. Connections. Possibilities.
A conversation worth starting

What
moves
next?

Good connections.
A wider horizon.

ReCharge / Materials to movement
08 / A campaign with range and recognitionSocial and digital campaign concepts
A story for the room

Explain the offer.
Open the discussion.

The materials
behind
the movement.

ReCharge / Industry introduction
A connected proposition
01

Materials

Start with the requirement.

02

Connections

Understand the context.

03

Conversation

Agree the next questions.

The next conversation

What does
your next
step need?

09 / An industry presentation with a clear structurePresentation concepts / Illustrative copy
04 / Out in the industry

A place to see.
A place to talk.

A materials library makes the exhibition experience specific to the business. Samples, concise information and an open meeting area give visitors a clear reason to stop.

ReCharge exhibition concept with a brushed-aluminium materials library, green lightning wall and open discussion area
10 / A sample-led industry meeting placeExhibition concept / Generated people and scene
Black ReCharge overshirt with an electric-green original lightning motif printed on the back
A visible sense of belonging

A simple mark.
A strong presence.

The bolt becomes a confident back print, balanced by a small wordmark and a woven symbol label. A restrained field-team apparel concept extends the identity beyond screens and paper.

Black cotton / Electric green / White
11 / The identity, worn with confidenceApparel concept / Generated scene
05 / Make the detail usable

Clarity at
every level.

A material information system gives each conversation a consistent starting document. Clear headings separate the category, questions and follow-up requirements.

Illustrative information design. Fields describe a conversation; no test result, certification or product specification is asserted.

Material information / Discussion draft

Anode
materials.

Graphite products / Enquiry overview

01 / RequirementDefine the intended application.
02 / DocumentationDiscuss the information needed for review.
03 / Supply contextOutline location, timing and next questions.
Start with the right questions.
12 / A practical material-information documentCatalogue and information-design concept
A moving brand language

Keep the
charge moving.

13 / A directional rhythm built from the original boltAnimated brand extension
EV battery supply-chain branding

Give a complex
business a
clear identity.

Phable brings identity, digital design and communications together to help technical businesses explain their offer and show up consistently.

Discuss your cleantech brand ↗

What did Phable create for Recharge?

Phable refreshed the logo, website, social assets and brand guidelines, creating a connected identity for a wider international audience.

What makes supply-chain branding useful?

A clear proposition, recognisable visual language and well-structured information help buyers understand a complex offer and find the right next conversation.

Explore our ongoing creative support and technology branding case studies.

Original identity, website archive and film: Phable’s Recharge project. New physical, digital, editorial, icon, campaign, presentation and motion applications are portfolio concepts. Photography is generated; screens are nonfunctional. Proposed Poppins and IBM Plex Mono treatments are not claimed as verified historic fonts. No battery engineering, manufactured product, technical certification or measured commercial result is attributed to Phable. Business context: ReCharge Global and its materials offer.