Cleantech branding / Phable × Regenerate

Regenerate

A new identity for the next life of materials.

Potential.
Recovered.

Battery materials.
A different way to see their future.

01 — Material transformation campaignApplication concept
The brief

Make the science visible. Make the ambition clear.

Regenerate Technology works in battery recycling and the upcycling of valuable materials. Its story sits between industrial science and a more circular use of resources.

Phable developed the brand strategy, logo, colour palette and visual guidelines to give that story a coherent identity. The aim was to make a complex business recognisable and understandable to the people it needs to reach.

Brand strategy · Visual identity · Colour system · Brand guidelines
Shown here: the original identity, retained film and new applications that explore the system’s potential.

02 — The Regenerate identityOriginal Phable design
Language with room to breatheNewsreader / Manrope

Nothing stands still.
Neither should
possibility.

Aa Bb Cc — 0123456789
Research. Recover. Regenerate.

A proposed typographic extension: the editorial warmth of Newsreader paired with Manrope’s clear, practical voice. Inspired by the serif and sans contrast in the original applications.
03 — Type as a brand expressionProposed typography
04 — A partner introduction, made tangibleApplication concept
05 — Partner material presentationIllustrative display concept
A shared visual language
Materials
Batteries
Research
Manufacturing
Partnerships
Recirculation
06 — A precise family of line iconsIcon system extension

Help the right people
find their way in.

A partner-facing digital concept moves from the broad ambition to relevant battery streams and a focused enquiry. Clear routes give the science a useful place to start.

● ● ●Partner website concept↗
Approach Materials Company Contact
Battery materials, reimagined

Another life.
New possibilities.

Explore Regenerate’s approach to battery recycling and material upcycling.

Explore our approach ↗
01 / Battery stream

Lead-acid ↗

02 / Battery stream

Lithium-ion ↗

03 / Battery stream

Alkaline ↗

07 — A clear partner journeyWebsite visual concept
9:41●●● ▰

Let’s explore
the possibilities.

Tell us a little about your organisation and what you would like to discuss.

01 / I’m interested in
Industry partnership●
Research collaboration○
02 / Battery stream
Lithium-ion⌄
Continue to your details →
08 — Partner enquiry on mobileNonfunctional UX/UI concept
A visual idea in motion
Return.
Reimagine.
09 — The identity in continuous motionMotion concept
A consistent conversation

From a first impression
to a deeper discussion.

A photographic campaign invites a closer look. An interactive materials atlas then makes the relationship between battery families and recoverable materials easier to explore.

A campaign about looking closer

Look
again.

A different view of materials.
Regenerate / Perspective
The overlooked.
The starting point.

The next chapter starts with what is already here. Look closer at battery materials — and the possibilities for their next life.

01 / Notice02 / Reconsider03 / Explore
New campaign direction
Original identity and photography
01 / Texture

Start with what is there.

02 / Perspective

Look at the detail.

03 / Possibility

Ask what comes next.

10 — A photographic campaign with a moving reveal and a closer-look sequenceNew communication concept · original mineral artwork
Regenerate / A materials atlas

Look beyond
the battery.

A material-led research briefing connects familiar battery families with the substances worth recovering. Choose a family to reveal the relationship.

Identity, inspired by transformation.
Original Phable brand artwork.
Explore a battery family
PbLeadLiLithiumNiNickelCoCobaltZnZincMnManganese

Different batteries. Different material opportunities.

Lead-acid → Lead materials

Lithium-ion → Lithium, nickel and cobalt

Alkaline → Zinc and manganese

Qualitative material map · not a chemical structure or yield chart
01 / Identify

Which battery family?

A clear starting point for the material conversation.

02 / Investigate

What can be recovered?

A visual relationship between the stream and the materials.

03 / Reconsider

Where could it go next?

From a discarded object to a new research question.

Material relationships informed by Regenerate’s published solutions. New communication study, extending the original identity.
11 — An interactive materials briefing, built around the scienceNew research communication concept · original brand artwork
12 — The identity at architectural scaleEnvironment concept

The original brand film.

13 / Original commissioned work
Cleantech branding

Make a complex business easier to believe in.

If your technology needs a clearer identity, Phable can help connect the science, the story and the way your company shows up.

Discuss your brand with Phable ↗

What did Phable create for Regenerate?

Phable developed Regenerate Technology’s brand strategy, logo, colour palette and visual guidelines. The identity connects its battery materials business with an ambition for more circular use of resources.

What can a cleantech identity do?

It can give partners a consistent way to recognise and understand a technical company, from a first introduction to a detailed industry conversation.

Explore Phable’s branding services or see more technology branding case studies.

Original identity and film: Phable for Regenerate Technology. Additional campaign imagery, print, environments, icons, typography, digital screens and motion shown on this page are new concept applications. They demonstrate how the identity could extend; they are not claims of manufactured products, delivered facilities, a released website or measured environmental outcomes.