Phable × Soulloop

A personal story.
A wider connection.

App iconography, social campaigns and film for a wellbeing brand connecting with audiences in the UK and Brazil.

Phable worked with Soulloop’s founder and senior team to give its launch a clear, recognisable voice. Bespoke icons, photographic campaigns and an explainer film brought the app’s story into everyday life.

App iconography · Campaign design · Social content · Film

Original Soulloop photographic campaign with warm sunlight, a fine capsule frame and wellbeing message
An invitation that starts with a human moment.Original Phable campaign work
Soulloop’s original rounded lowercase wordmark on creamOriginal Soulloop circular S app symbol against a sunset gradient
A familiar identity, carried consistently across the launch.Original Phable presentation

Small details. A connected visual world.

The commissioned app icons give the experience a distinctive visual vocabulary. Fine linework and softly lit spheres sit alongside natural textures, generous space and photography with an emotional point of view.

Twelve original Soulloop zodiac app icons, with fine white symbols on softly shaded spheres
Bespoke app iconography: delicate linework with depth and character.Original Phable icon design
Proposed typography / DM Sans + Newsreadersoulloop
A little more
room to be.
Clear words.
A softer rhythm.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 & →

DM Sans / navigation & detail
Newsreader / editorial expression
A typographic study that pairs practical clarity with an editorial voice.Typography concept; not a historical font claim
Original Soulloop colour and photography study pairing cream, sage and navy with natural materials, waterfall and moonlit mountains
A palette drawn from the landscapes in the story.Original Phable presentation
Proposed Soulloop circular reflection cards with landscape photography, embossed orbital lines and a cream clothbound case
A reflection kit that makes the brand’s circular language tangible.Physical application concept

The original moving story.

Existing Soulloop films and campaign formats, retained from the original project.

Original Soulloop social story displayed on a phone, featuring a woman in a quiet natural setting

From discovering the app to finding a moment.

The original campaign connects the promise of the app with recognisable situations and considered imagery. The new digital study explores a simple next step: choosing a reflective moment and opening a short prompt. It is a design concept, rather than a live app service.

A SIMPLE DAILY JOURNEY
Find your
own rhythm.
01Choose a moment02Follow a prompt03Make it personal

A considered first step.
Space for the person using it.

soulloop ☾
A MOMENT FOR YOU
Where would you
like to begin?
A little room to notice.

What has caught your attention today?

TodayExploreJournal
A focused mobile journey. Choose a moment and open the reflection.Interactive app UX/UI concept
An image-led campaign extension in English and Portuguese. Try the language control.Bilingual campaign concept; original photography
Original Soulloop mobile campaign and circular S application icon on a phone
The original app icon and campaign language in everyday use.Original Phable presentation
Original Soulloop outdoor campaign showing seven colourful app journeysOriginal Soulloop app launch advertising with a person throwing sand and a large phone
The original launch campaign connects the app experience to a wider audience.Original Phable campaign work
Original Soulloop black-and-white swimmer campaign with the line To achieve change look within yourself
The original campaign uses a striking photographic point of view.Original Phable campaign work

A campaign with its own rhythm.

The original social motion pieces and brand animation.

Original Soulloop campaign photograph of people joining hands beneath a blue sky
Original Soulloop art direction with warm sandstone steps and soft palm shadows

The experience, beyond the screen.

New physical and motion studies explore the potential of the original visual language. An illuminated pavilion makes space for a slower encounter; an interactive orbital map gives seven areas of the app’s story a coherent visual relationship.

Proposed Soulloop pavilion with a translucent sunset-coloured elliptical screen, fine orbital lines and a reader in a botanical setting
A light-filled place to encounter the brand.Spatial application concept
soulloop / a connected journey
SEVEN AREAS. ONE PERSONAL JOURNEY.
Direction

A space to consider where you want to go next.

A visual map of the brand’s themes · illustrative orbits, not an astronomical chart.
Seven areas, connected through a measured orbital motion system. Select an area to explore.Interactive motion identity concept

Make the launch feel like the brand.

From a tiny app icon to a moving campaign, the details create continuity. Soulloop’s launch work connects its message, imagery and digital touchpoints through a recognisable visual language.

The original Phable commission covers app iconography, social campaign assets and an explainer film. New applications throughout this folio are identified as concepts.

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About the project

What did Phable design for Soulloop?

Phable created bespoke app icons, carousel and static social campaign assets, and scripted and produced an explainer featuring the founder, working with the senior team on communication for the UK and Brazil.

How do you keep an app launch visually consistent?

Start with a clear message and a recognisable visual language. Connect iconography, campaign imagery, copy and motion so that each touchpoint feels like part of the same experience, while adapting its format to the audience and channel.

Can Phable support a wellbeing app launch?

Yes. Phable connects design, content and campaign production for growing brands. Tell us about your launch.