Phable / Brand identity & launch communications

Less noise.More flow.

Appsurify

A clearer, more human brand
for the people behind software quality.

QA software branding & SaaS designFocus on what matters. ↘
Appsurify orange and dark purple street posters with original people illustration and the messages Less noise and More flow
01 / A clear thought, out in the worldOutdoor campaign concept / Generated scene
The challenge

A technical product.
An approachable
point of view.

Appsurify’s TestBrain helps software teams focus testing around code changes. The brand needed to speak to developers and QA professionals while bringing a more human character to a technical category.

Phable refreshed the identity and its expression across the website, social and marketing. Illustration, branded clothing, messaging and launch advertising gave the business a connected voice.

The original work is presented here alongside new physical and digital applications developed from its visual language.

Prompt / The original type specimen

Focus.
Flow.
Feedback.

0123456789

Clarity has
a character.

Prompt’s wide, open forms give the brand a confident voice. We retain that original choice and propose IBM Plex Sans for reading, with IBM Plex Mono for technical labels.

Orange / Dark purple / Periwinkle
02 / A distinctive identity and an open typographic voiceOriginal logo, palette and Prompt / Proposed supporting type
The people behind the product

Software is
a team effort.

The original illustration brings the subject back to people: a conversation, a shared task, a different perspective. Expressive linework and warm colour give a technical offer a more approachable face.

03 / The human side of a technical brandOriginal Phable illustration / New presentation
01 / Make the useful information clear

See the change.
Find the next step.

A test-review concept translates the brand into a focused workspace. Project context, selected tests and review status have distinct places, so the interface can be scanned without losing the detail.

● ● ●Appsurify / Product interface concept
Atlas web / Test runsSearch   ◉
REVIEW WORKSPACE

Checkout update

Example run · main / checkout-summary

Review required
Change contextCheckout summaryReview the related tests below.
SelectionRelated testsContext for the next decision.
Next stepTeam reviewKeep questions with the run.
Selected testsChange contextDiscussion
Test nameStatusAction
Checkout · summary✓ CompleteView details ↗
Checkout · address◌ Needs reviewOpen review ↗
Checkout · totals○ QueuedView context ↗
Review note

Confirm the address scenario with the team before closing the review.

Open discussion →

Clear labels separate a completed test, a review task and a queued item. Colour supports the words, so status is never communicated by colour alone.

New, nonfunctional UX/UI concept. Names, states and content are illustrative; this is not a screenshot of TestBrain or a claim of delivered product development.

04 / A focused test-review workspaceIllustrative product UX/UI concept
A useful handoff

Keep the
context
close.

A mobile companion concept carries the question and its context to the next person. The action is a review, with a visible route back to the test details.

A review needs your attentionAtlas web · Checkout addressOpen the discussion →

Illustrative notification and review state. No production system or real customer data.

9:41●●● ▰
☰
← Review queueATLAS WEB / EXAMPLE PROJECT

Checkout
address

Needs review
What changed?

The checkout summary has been updated. Review the related address scenario.

Next conversation

Confirm the expected address behaviour with the team.

Open discussion →
View test context ↗
Context first.Action second.
05 / A considered handoff between teammatesNonfunctional mobile UX/UI concept
Orange Appsurify notebook and accordion-fold QA team guide using the original illustrated people
06 / A practical invitation to review togetherQA field-guide concept / Generated scene
02 / Give the message room to move

A brand with
something to say.

Focus on
what matters.

Appsurify / A clearer conversation about testing
A question for the team

What needs
your
attention
next?

↗Change. Review. Discuss.

Good work
is a team effort.

The people behind software quality.
07 / Statement, question and human storyLandscape, vertical and square campaign concepts
The illustration, beyond the screen

Made for the people
doing the work.

Ivory Appsurify T-shirt with the original illustrated team printed on the back
08 / A brand people can wearApparel concept / Generated scene

Make space
for a better
conversation.

A small workshop concept brings the identity into a shared setting. A round table, clear discussion prompts and useful printed materials turn the brand’s human character into a physical experience.

Appsurify developer workshop concept with a circular table, illustrated banner and change-review-discuss board
09 / A shared setting for technical conversationWorkshop environment concept / Generated scene
Simple shapes, useful meaning

A clear visual vocabulary.

Change
Selection
Review
Feedback
Workflow
Documentation
10 / Six signs for a software conversationProposed icon family

A clear story
from the first slide.

A presentation toolkit gives the brand a consistent voice in product introductions and team discussions.

Make room
for what
matters.

Appsurify / Presentation concept
The conversation
01

The change

02

The context

03

The next step

A question worth asking

Where does
the team need
more clarity?

Discuss the work, not just the workflow.
11 / An introduction, a structure and a discussionPresentation design concepts
03 / Help people understand the subject

A useful idea.
An inviting read.

A learning-page concept connects the product’s technical subject with the original people illustration and an accessible editorial structure.

Product   Resources   About
Ideas for QA teams

Start with
the change.

A clearer conversation about what to review next.

Give the review a shared starting point.

A useful review begins with context. What changed? Which questions need attention? What does the team need to understand before deciding on the next step?

A clear question makes a better conversation.

Keep the change, the relevant information and the discussion close together. Make the next action easy to find.

12 / A resource experience with an approachable voiceNonfunctional learning-page concept / Illustrative editorial copy
A rounded rhythm, with a clear focus

Find
your flow.

13 / A familiar rhythm in motionAnimated brand extension
QA software branding & SaaS design

Make your product
easier to recognise.
And understand.

Phable connects identity, illustration, messaging and launch communications to give software businesses a distinctive, coherent presence.

Talk about your software brand ↗

What did Phable create for Appsurify?

A refreshed brand identity, illustration, branded clothing and a consistent presence across website, social and marketing, supported by messaging and launch advertising.

Why does QA software need a clear brand?

Technical buyers need to understand the offer and recognise who is speaking. A coherent identity, relevant language and purposeful content help make that conversation clearer across channels.

See more technology branding case studies and ongoing creative support.

Original identity, Prompt type specimen, palette and illustration: Phable’s Appsurify project. New campaign, physical, digital, icon, presentation and motion applications are portfolio concepts. Photographic scenes are generated; interfaces and sample project states are nonfunctional. No software engineering, product-performance statistic or measured commercial outcome is attributed to Phable.