Phable × Verifa

Technical expertise.
A very human identity.

Brand strategy, illustration and website design for a Helsinki DevOps consultancy built around collaboration and open-source thinking.

Phable helped Verifa express the people behind its technical expertise. Workshops, visual exploration and a characterful illustration system shaped an approachable identity and a clearer digital story.

Brand strategy · Visual identity · Illustration · Website design

Original Phable Verifa identity with a thin geometric wordmark, angular V symbol, navy ground and blue-and-orange people illustrations
The original identity puts people at the centre of a technical business.Original Phable work

Open, collaborative and full of character.

The project began with brand assessment workshops and exploration of Verifa’s visual language. The resulting identity combined a distinctive wordmark with illustrations that made teamwork tangible. These are the earlier Phable designs, before Verifa’s later change of identity.

Original Verifa illustration of a diverse team collaborating around a table with an orange toolboxOriginal Verifa illustrated characters presenting the company wordmark inside a cloud outline
A recognisable cast of people makes complex technology feel approachable.Original Phable work
Verifa workshop toolkit concept with an orange metal toolbox, blue and peach process tiles, a flow-mapping mat and original illustration workbook
The original toolbox metaphor becomes a tactile way to work together.Workshop toolkit concept
Original Verifa recruitment illustration showing a group of people against a blue and orange graphic landscapeOriginal Verifa distributed-team illustration with people on connected screens and a location map
A shared visual language for joining a team and working across locations.Original Phable work
Original Verifa navy T-shirt with the angular V mark beside a collaborative software-building illustration
An identity that belongs to the people who carry it.Original Phable work

A digital home for the way a team thinks.

The original website work paired clear messages with a distinctive illustrated world. The new knowledge-library study extends that approach: real subjects from Verifa’s surviving technical archive, with a focused interface for finding them.

Original Verifa website design displayed on two desktop screensOriginal Verifa website on a tablet showing its continuous-delivery and open-source proposition
The original website presentation connects expertise, people and open-source values.Original Phable work
Verifa / Knowledge library — interface concept
VerifaIdeas worth sharing.
THE KNOWLEDGE LIBRARY
Good ideas
travel further.

Explore practical thinking from Verifa’s technical archive.

Original Verifa cloud-community illustration within a proposed knowledge-library interface
3 resources
Delivery / ArchiveKeep your pipelines simple, stupid

A perspective on making delivery workflows easier to maintain.

Read the original ↗
Cloud / ArchiveThe power of Infrastructure as Code (IaC)

An introduction to managing infrastructure through code.

Read the original ↗
GitOps / ArchiveWhat is GitOps anyway?

A conversation about GitOps, its uses and practical questions.

Read the original ↗
A proposed interface using real archive articles. Verifa’s consulting business closed in 2025; its technical writing remains available.
A working topic filter opens up the technical archive. Article links lead to the original resources.Interactive website concept; original archive content
Original Verifa responsive brand illustration with a laptop, mobile website and illustrated team members
The original digital world, brought together in one expressive composition.Original Phable work
VERIFA / THE DELIVERY WORKSHOP
Small changes.
Shared progress.

An illustrated rhythm for making,
reviewing and sharing ideas.

Learn, then make the next change. Build Review Share
BuildReviewShare
Make the work visible.Illustrative brand sequence · not a live software pipeline
A playful delivery workshop gives continuous improvement a visible rhythm.Motion illustration concept

A shared identity, beyond the screen.

The illustrations can do more than decorate a website. These new applications explore how the original visual language could welcome people into a room, start a conversation and travel with the community.

Verifa community meetup environment concept with cyan illustrated fabric banners, an orange lectern and a Helsinki workshop setting
Original characters and colour, scaled into an inviting community space.Meetup environment concept
Verifa sticker collection concept with the original cloud wordmark, illustrated people, orange wrench and kraft packaging on a metal workbench
Small, tactile details that people can make their own.Community sticker and packaging concept
VERIFA / A SHARED TOOLKIT
A useful visual vocabulary.
Cloud
Build
Review
Release
Share
People
A proposed extension of the original geometric and illustrated language. Try the two treatments.
A coherent set of technical symbols, designed to work together at small sizes.Interactive iconography concept

Give technical expertise a recognisable character.

The Verifa project connected brand strategy, a distinctive identity, human illustration and website design. It shows how an engineering business can express the people and values behind its expertise.

This folio documents the earlier Phable identity. Verifa introduced a different identity in 2022 and closed its consulting business in 2025. Its technical archive remains available.

Explore Phable’s branding services →

Talk about your brand →

About the project

What did Phable create for Verifa?

Phable’s earlier Verifa project included brand assessment workshops, visual identity exploration, illustration and a content-led website. The original work is identified throughout this page; new concepts show further applications of that identity.

Why use illustration for a DevOps consultancy?

Illustration can make the human relationships behind technical work visible. In Verifa’s earlier identity, a recurring cast and a distinctive palette connected collaboration, recruitment and digital communication.

Is this Verifa’s 2022 rebrand?

No. This is the earlier illustrated identity. Verifa’s 2022 announcement documents a later redesign by Emanuele Pizzolorusso and an in-house website build.