YIP / Learning platform branding & launch
A fresh start.
With a little attitude.
For an Amsterdam skill-sharing platform, Phable built a brand around people ready for something more — and gave it the confidence to say so.
The partnership
From a new idea to a whole YIP universe.
YIP brought learners and ambassadors together around the skills they wanted to learn or share. Working with Won Yip and the platform’s founders, Phable developed the identity, illustration and messaging that made that exchange feel approachable.
We carried the brand into launch advertising, content and social campaigns, including outdoor work for Amsterdam’s billboards, trams and bikes. A friendly smile could welcome people in; a sharper campaign voice could challenge them to make a change.
Phable’s role
Brand identity · Illustration · Brand guidelines · Messaging · Outdoor advertising · Content strategy · Social campaigns
A world of people,
not one type of learner.
Music, movement, creativity and conversation: the original illustration family made room for different interests and ambitions.
Original film 01
Meet the YIP universe.
Commissioned YIP film, retained in its original player.
A friendly voice with conviction
Love what
you do.
you do.
Aa Bb Cc
0123456789
0123456789
Rounded, open letterforms keep an outspoken brand welcoming. This expanded specimen uses Nunito Sans, a proposed portfolio type direction; the original guidelines are shown alongside.
A little encouragement.
A lot of personality.
A flexible campaign system could talk about changing direction, finding a community or simply getting started. Each message had its own visual idea.
A brand people can carry
From online connection to a shared room.
A community workshop application brings the same warmth into cotton, embroidery and everyday use. The original high-five illustration remains the hero.
Small signs for useful actions
Original film 02
The brand in motion.
Commissioned YIP film, retained in its original player.
A clear route from
curiosity to a first lesson.
A proposed discovery experience lets people start with an interest, understand the lesson format and find a next step.
Explore skills · Become an ambassadorSign in
Learn from people who love it
What would you
love to learn?
Find a skill. Meet an ambassador.
Make a little time for you.
MUSIC / 1:1 ONLINEYour first guitar chordsStart with the basics
CREATIVITY / SMALL GROUPSee more with your cameraBuild your creative confidence
MOVEMENT / ONLINEMake space to moveA session for beginners
An interest becomes a conversation
A first step
that feels easy.
Course details lead into a short enquiry: what you want to learn, your preferred session and a note to the ambassador. Clear decisions give the brand’s friendly promise a practical purpose.
9:41••• ▰
Music / BeginnerYour first
guitar chords
Get comfortable with your guitar and learn the shape of your first chords.
Online1:1 lesson9:41••• ▰
Your first lessonTell us what
you’d like to try.
Your ambassador can help you choose a starting point.
Preferred session
Weekday evening
Weekday evening
Your experience
Complete beginner
Complete beginner
A note to your ambassador
I’d love to learn a favourite song.
I’d love to learn a favourite song.
Your preferred time is a request, not a confirmed booking.
More than a campaign.
Something useful to read.
The original publication work extended YIP’s visual language into guidance for business learners and prospective ambassadors.
Give people a reason
to come back.
The content programme made room for small, approachable ideas about everyday wellbeing. Colour, illustration and type gave individual posts a shared identity.
Motion study / 15 seconds
A new layer of possibility.
YIP it.
Master it.
Learn it.
A little curiosity changes things.
Learning platform branding
Build the personality.
Then put it to work.
YIP shows how a new learning business can carry a distinct identity from its first introduction into advertising, editorial and everyday content.
Talk about your launch →What did Phable create for YIP?
Phable worked with Won Yip and the founders on brand identity, illustration, guidelines and messaging, then developed outdoor advertising, content strategy and social campaigns for the Amsterdam skill-sharing platform.
How does a learning marketplace speak to both sides?
The work made learning and sharing feel part of the same community. The character family represented different skills, while flexible campaign messaging addressed people looking for a fresh start or an opportunity to share what they knew.
Explore Phable’s Startup Accelerator or our ongoing creative partnership.
This case study presents Phable’s historical YIP skill-sharing commission. Original artwork and films are retained; new mockups, interfaces and motion extensions are identified in their captions. Generated scenes illustrate proposed applications.
