Battery technology branding
Strategy / Identity / Film / Content
American Battery Technology Company
A bold identity for a business moving materials forward.
Phable built ABTC’s brand from the strategic foundations: a distinctive identity, a clear positioning line and a connected language for film, digital and communications.
The business behind the brand
Make a complex materials story clear.
American Battery Technology Company works across battery materials recycling and extraction technologies. Its story needs to make sense to people with different priorities, from industrial partners to stakeholders and the wider public.
Phable began with a brand investigation alongside the founders, then developed the logo, visual language and “Leading the Charge” positioning. Film, website messaging and campaign content gave the identity practical ways to communicate.
Confirmed work
Brand investigation and strategy · Logo and visual assets · Positioning · Promotional and explainer films · Logo animation · Website messaging and design · Marketing and social content
The original identity, guidelines and film are presented alongside labelled new concepts showing how the system can extend.
One mark.
A clear direction.
The original identity brings positive and negative charge together with opposing arrows. Those simple elements create a recognisable visual language at very different scales.
Deep navy
Signal teal
Phable’s original ABTC guideline and identity artwork.Words with forward momentumPoppins / Proposed extension
Leading
the charge.
Clear thinking.
Confident expression.
Room for the detail.
Confident expression.
Room for the detail.
The original positioning line stays at the centre. This proposed Poppins typography treatment develops the bold geometric voice of the archive, with open spacing and a practical hierarchy for complex information.
The story, set in motion.
Original Phable explainer film
Turn recognition into understanding.
A website concept gives different audiences a clear route into the company’s materials, technologies and recycling partnerships.
Our approach Technology Partners Contact
American Battery Technology Company
Materials
moving
forward.
A connected approach to the battery materials supply chain.
01 →
Battery recycling
Explore a route from end-of-life batteries to useful materials.
02 →
Technology
Understand the ideas behind the materials business.
03 →
Partnership
Start a conversation about your organisation’s needs.
Design around a useful task
Make the first conversation easier.
The mobile enquiry concept starts with the partner’s material stream, then leads to an organisation and contact brief. A simple route into a conversation, grounded in the company’s real enquiry-led model.
01Identify the material stream
02Introduce the organisation
03Discuss the next step with the team
9:41●●● ▰
Partner enquiry / 1 of 3
What brings
you here?
Tell us about the material stream you would like to discuss.
Manufacturing scrap●
End-of-life batteries○
Another partnership○
Start with an enquiry. The team can discuss requirements and suitable next steps.A brand people can
step inside.
A material-led exhibition concept gives the identity physical scale and creates a setting for an informed partner conversation.
A clearer stakeholder conversation.
A presentation system gives the business story a disciplined hierarchy, from a confident introduction to a useful discussion agenda.
A directional motion language
Always
moving
forward.
Branding for battery technology companies
Give a complex business a clear identity.
Phable connects brand strategy, identity and content so technology companies can explain what they do and why it matters.
Discuss your brand →What did Phable create for ABTC?
Phable developed brand strategy, the visual identity and “Leading the Charge” positioning, then extended the brand through films, logo animation, website messaging and design, marketing collateral and social content.
How should a battery technology brand communicate?
Make the business understandable to its real audiences. Use a recognisable identity, explain the technology in clear language and give partners a useful next step.
Explore our technology branding work and ongoing creative partnerships.
Original identity, positioning, guideline artwork and explainer film: Phable for American Battery Technology Company. Architectural, publication, exhibition, clothing, typography, icon, digital, social, presentation and motion examples are new brand extension concepts. Generated environments are not photographs of actual ABTC facilities or events. Screen designs are nonfunctional concepts. No financial, stock-market or environmental performance outcome is attributed to the design work.
