Hybrid work / Partner campaign
Citrixwith Logicalis
A people-focused technology campaign, connecting the idea of a digital workplace with the everyday experience of the people using it.
Workforce transformation
Work has moved.
Keep people
connected.
Make the technology
feel relevant
to the working day.
Through its partnership with Logicalis, Phable developed a video and social campaign for Citrix. The work explained the cloud offering and the role of the partner relationship, with a focus on onboarding and the experience of a changing workforce.
The original campaign brought people, devices and familiar working environments into the story. This expanded presentation carries that idea into a wider set of useful communications.
Confirmed Phable work
Video strategy · Campaign content · Targeted social campaign through Logicalis
Original film and folio artwork are shown alongside labelled new campaign concepts.
A human story, in motion.
Original Phable campaign film
The original visual language
Different places.
Familiar working lives.
Illustrated people, small domestic details and a soft colour palette bring warmth to a technical subject. The original artwork gives the campaign a recognisable human thread.
An open typographic voiceWork Sans / Proposed extension
Roomto work.
Space to think.
Clarity in the detail.
A lighter touch.
Clarity in the detail.
A lighter touch.
This proposed Work Sans treatment develops the open, light typography in the original campaign. Generous spacing and a measured hierarchy let the message breathe across large headlines and practical information.
From campaign to conversation
Give the story
some depth.
A printed guide concept develops the workforce-transformation publication in the original folio. Considered pacing gives people, access and experience their own space.
Turn attention
into a useful
next step.
A campaign resource hub helps an interested reader understand the proposition, explore the working-day questions and begin a partner conversation.
People & work Resources Talk to us
Workforce transformation
A better
working day.
Explore the people, access and experience questions behind hybrid work.
Understand the opportunityStart with the workforce story.
Plan the first conversationBring the right questions.
Support the next stepConsider the onboarding experience.
A useful mobile journey
Start with
the person.
The onboarding resource concept begins by understanding who is reading. A focused route brings the relevant starting questions into view.
01 / Choose a perspective02 / Find the first questions03 / Start a conversation
9:41●●● ▰
Your starting point / 1 of 3
How can
we help?
Choose the perspective closest to your working day.
I support our people●
I manage our technology○
I’m joining the team○
A simple route into the right conversation.
One story.
Different ways in.
A moving campaign language
Different windows.
A connected experience.
Where
you work.People + place
you work.People + place
How
you connect.Access + experience
you connect.Access + experience
Make room for discussion
From a message
to a conversation.
A webinar invitation and presentation treatment give the campaign a place to explore the questions behind the headline.
The human side
of hybrid work.
Webinar campaign concept
People · Access · Experience
People · Access · Experience
Technology partner campaign design
Make a complex
offer feel
human.
Phable connects strategy, film and design to help technology partners explain their value in a way people can understand.
Discuss your next campaign →What did Phable deliver for Citrix?
Through Logicalis, Phable developed a video and social campaign explaining Citrix’s cloud offering, the partner relationship and the onboarding story.
How can a hybrid-work campaign feel relevant?
Connect the technology to the working day. Give people a clear explanation, show the role of the partner and make the next step useful.
Explore our ongoing creative partnerships and work with Logicalis.
Original campaign film and supplied folio artwork: Phable’s Citrix project with Logicalis. Photography, typography, icons, print, digital, social, welcome-pack, motion, poster and webinar applications shown here are new campaign extension concepts. Screen designs are nonfunctional; generated people and settings do not document actual staff or events. Citrix and Logicalis identities remain their respective brands. No product development, corporate rebrand or performance outcome is attributed to Phable.
