Logicalis

The partnership reaches from the communications that introduce a service to the material needed for a detailed technical discussion. Phable has supported both campaigns for customers and internal communications, with a remit that extends across the Logicalis business.

That work includes eBooks, sales brochures, social posts, branding and marketing materials, pitch decks, website and podcast branding, video scripts, illustration, graphics and editing. It brings creative thinking and production together across the communications that the business needs.

For the 2023 UK & Ireland IT survey, the subject was the pressure on IT teams: tightening budgets, security concerns and shortages in technical skills and resourcing. Our role was editorial design, giving Logicalis’s findings a form that readers could navigate and return to.

The report uses a hierarchy of headlines, charts, supporting text and imagery to move between an overview and the underlying detail. Findings need enough prominence to be seen quickly, while the page structure keeps the longer material coherent.

The work also extended into social campaign artwork, linking individual findings back to the publication. Alongside the survey, our eBooks and sales brochures give Logicalis space to explain services and propositions at greater length. The relationship covers both substantial editorial content and the shorter campaign assets that introduce it.

Illustration gives Logicalis a way to explain the relationships between its services. The connected-services artwork brings cloud, security, data and networks together in one environment, while iconography offers a compact way to identify individual areas of the business.

Within the Logicalis brand, scale, colour and composition allow the work to shift from a large campaign graphic to a small service icon. The emphasis changes with the subject, while the typography and graphic language keep it recognisable.

Phable’s contribution includes the visual idea and its application: developing illustrations and graphics, shaping the hierarchy and carrying the work across marketing materials.

The relationship also extends to Logicalis’s technology partnerships, including Oracle and Citrix. These projects ask the content to explain a shared proposition, with a clear role for each business and a format that suits the audience.

Through Logicalis’s partnership with Oracle, Phable created a scripted video, an eBook and supporting social content for a cloud campaign. The work followed Oracle’s existing brand and messaging guidelines and gave the proposition both a film introduction and a more detailed editorial treatment.

For Citrix, we developed video strategy and supporting social content through Logicalis, communicating the cloud offering and the partnership behind it. The campaign addressed enterprise concerns such as onboarding, reliability and the practical value of a move to digital working.

Video work runs from script development and illustration through to graphics and editing. The story develops over time, with language, image and movement working together. The project films show this side of the partnership.

Our contribution also includes website and podcast branding, alongside pitch deck design and sales presentations. Each brings the Logicalis brand into a different setting, whether introducing a subject online or supporting a more detailed conversation with a customer.

For Logicalis, the value of a continuing creative relationship is a team that knows the services, the content and the brand. That knowledge carries from one brief to the next, keeping the communication consistent across a broad body of work.