Logicalis
Phable / Technology communicationsCampaigns · Content · Moving image
Making change
make sense.
A connected design language for a global IT services business. Giving complex expertise a clear presence in reports, campaigns, presentations and film.
Expertise is only
the beginning.
eBooks & research reports
Sales brochures & presentations
Campaigns & social content
Illustration, scripts & video editing
Partner marketing materials
Sales brochures & presentations
Campaigns & social content
Illustration, scripts & video editing
Partner marketing materials
Logicalis helps organisations navigate cloud, connectivity, security and digital transformation. Communicating that breadth calls for design that can move between the big picture and the detail.
Across a long-standing relationship, Phable has supported Logicalis with brand and content design for internal and external audiences. Our work spans eBooks, sales brochures, social campaigns, website and podcast design, pitch decks, illustration, scripts and video editing.
We have also developed content for Logicalis’s technology partnerships, including Oracle and Citrix. The common task: give complex propositions a coherent, accessible form.
Montserrat / Roboto SlabFrom complex.
To clear.
To clear.
The original icon languageSmall details.
Shared understanding.
Shared understanding.
Consistent linework and geometric containers turn technical subjects into a recognisable visual vocabulary.
LOGICALIS
SolutionsInsightsAboutLet’s talk
Ideas for technology leadersA clearer view
of what’s next.
of what’s next.
Explore the connections between your technology decisions and the outcomes that matter.
All insightsCloudConnectivitySecurity
Cloud / GuideStart with the right questions.
A considered approach to the next stage of your cloud journey.
Explore the guide →Connectivity / PerspectiveSee your business as a connected whole.
Bring people, places and systems into the same conversation.
Read the perspective →Security / ConversationMake resilience part of the plan.
Connect technical priorities with the needs of your organisation.
Join the conversation →A useful next stepFrom interest
to a better
brief.
to a better
brief.
A mobile content journey connects a topic of interest with relevant guidance and a focused conversation. A small amount of structure makes a broad services offer easier to explore.
9:41••• ▰
LOGICALIS☰
Your next stepWhat would
you like to
make possible?
you like to
make possible?
Start with the outcome you want to work towards.
Connect your people→
Navigate the cloud→
Build resilience→
Simplify operations→
Let’s shape the right conversation
One language.
Different conversations.
A moving network diagram explains the relationships; the original connected-city artwork gives the idea an image-led expression. A guided presentation then lets the audience explore the services in more detail.
Logicalis / Connected thinking
Every connection
has a purpose.
A person. A place. An application.
Design makes the relationships visible.
From the system
to the city.
to the city.
The same idea moves into an image-led campaign, using the original Logicalis connected-city artwork.
Logicalis / Guided presentationOne business.
One business.
Many moving parts.
Explore three connections in the original services illustration. Each view gives a presenter a different starting point.
01 / HYBRID CLOUDConnect the
Connect the
environments.
Cloud decisions reach into data, connectivity and the applications people use. The illustration makes those dependencies part of one conversation.
- Consider together
- Data management
- Network modernisation
- Managed services
02 / WORKFORCEStart with
Start with
the people.
Workforce transformation connects the individual experience with the systems behind it. The visual keeps people present in a technical discussion.
- Consider together
- Workplace experience
- Connectivity services
- Access to applications
03 / SECURITYBuild resilience
Build resilience
into the picture.
Security is connected to the wider environment. A guided view helps a presenter discuss the relationships before moving into technical detail.
- Consider together
- People and access
- Cloud environments
- Ongoing operations
Original Phable illustration / New interactive presentation study
The story
in motion.
The two films below are retained from the original Logicalis case study, preserving the commissioned moving-image work alongside the new application studies.
Make your expertise
easier to understand.
Looking for an IT services content design agency? Phable helps technology marketing teams turn complex propositions into clear campaigns, reports, presentations and films.
Our Logicalis work demonstrates the value of a connected approach: a consistent design language that can support detailed technical content, partner marketing and everyday sales conversations.
Let’s make your next conversation clearer ↗Explore our creative partnerships ↗Project archive material and the original films are identified above. The exhibition, report mockup, interfaces, campaign, presentation, workshop kit and environmental graphics are new concept explorations. They are not presented as delivered projects, current Logicalis products or photographs of real Logicalis spaces. The 2023 survey is shown as historic design work; its figures are not current performance claims.
