Phable × Eficode / 2021–2022Identity / Illustration / Event communications

The DevOps
Conference

A shared identity for the people, conversations and experiences shaping software delivery.

Built for connection.From the first invitation to the final conversation.
01 / An identity with presenceStage environment concept
A connected conference world

Give good ideas
a place to meet.

For the 2021 and 2022 editions, Phable partnered with Eficode on The DevOps Conference’s identity and event communications. The work connected illustrations, decks and banners with agendas, backdrops, posters and merchandise.

The original system had a clear centre: a framed wordmark, confident yellow and black, and a field of hexagons that could travel from a screen to a stage. Character illustrations brought people into the story.

Original artwork and event photography sit alongside clearly labelled new applications in this presentation. The concepts explore how the identity can support a coherent conference experience.

Behind the broadcast / supplied project photograph

On stage.
On screen.
In conversation.

The conference floor / supplied project photograph
02 / The original identity in contextOriginal Phable folio photography
People belong in the picture

A shared stage.
Many perspectives.

The supplied illustration system celebrates participation in the room and online. Its simple forms and warm character bring a human voice to a technical subject.

03 / A recognisable illustrated communityOriginal illustrations / New presentation
Make the experience legible

Find your way.
Find your people.

Large numbers, clear destinations and recognisable brand cues help the identity work in a real space.

04 / Architectural wayfindingEnvironmental concept
A clear voice, at every scaleProposed typography / Montserrat + Anton
01

Share
knowledge.

02

Build
connections.

03

Move
forward.

Montserrat brings an open, geometric voice to the expanded system. Anton adds a condensed display accent for selected print applications.

Aa Bb Cc & 0123456789
05 / Typography with a collective voiceProposed type treatment
06 / A programme worth keepingPrinted programme concept
Useful in the hand

A little structure.
A lot to discover.

A folded programme brings the visual system into the practical details: what to explore, where to go and what to return to.

The sample topics are illustrative. No historical timetable or speaker line-up is recreated.

Programme experience / Concept

Your day.
Your interests.

A mobile programme concept makes it easy to browse themes and save a session. The identity frames useful information without getting in its way.

CultureDeliveryCollaboration
9:41 ●●● ▰
Explore the programme

Follow your
curiosity.

All topicsSaved
Culture / DiscussionBetter togetherPeople and ways of working ＋
Delivery / TalkFrom idea to deliveryBuilding a shared practice ＋
Collaboration / ConversationA common languageConnecting teams ＋

Illustrative programme topics

9:41 ●●● ▰
← ProgrammeCulture / Discussion

Better
together.

Explore how teams share knowledge and make room for different perspectives.

FormatDiscussion
ThemeCulture
✓ Saved to your listExample session / Interface concept
07 / A personal route through the programmeNonfunctional mobile UX/UI concept

Keep the ideas
in circulation.

A replay-library concept gives the content a considered home beyond the live event.

● ● ●The DevOps Conference / Replay library concept
Explore   Themes   Saved
Shared knowledge, on demand

Return to
the conversation.

Explore ideas across culture, delivery and collaboration.

Browse the collection →
01 / CulturePeople and practice
02 / DeliveryBetter ways to build
03 / CollaborationLearning together
08 / A home for continuing discoveryNonfunctional desktop UX/UI concept / Original photograph
A sense of belonging

Take the
conversation
with you.

Clothing and useful merchandise carry the same visual language into the moments around the event.

10 / A material expression of the identityApparel and merchandise concept
From the room to the broadcast

A coherent
presentation toolkit.

Culture makes
delivery possible.

Discussion theme / Example presentation
A question for the room

What could
we do better
together?

Listen → Discuss → Share
Sharing what worksDiscussion / Example broadcast title
11 / Slides and broadcast graphicsPresentation and lower-third concepts

Small signs.
Clear purpose.

A proposed icon family connects the practical parts of the conference experience.

Main stage
Conversation
Workshop
Programme
Replay
Wayfinding
12 / A shared navigation vocabularyProposed event icon family
A connected identity, in motion

Knowledge
moves us
forward.

13 / The hexagonal field comes to lifeAnimated identity extension
Technology conference branding & event design

Make your next
event feel connected.

From an invitation to a stage, Phable brings identity, information and atmosphere together.

Talk about your event →

What did Phable design for The DevOps Conference?

Working with Eficode on the 2021 and 2022 editions, Phable created event branding, illustrations, decks, banners, agendas, backdrops, posters and merchandise.

What makes a conference identity effective?

A clear visual system needs to work at different scales: a large backdrop, a practical programme, a screen and a piece of clothing. Consistent cues make the experience easier to recognise and navigate.

See the wider Eficode creative partnership and explore ongoing design support.

Original conference identity, illustrations and supplied project photography: Phable’s work with Eficode for The DevOps Conference. Stage, wayfinding, print, digital, typography, apparel, campaign, presentation, icon and motion extensions are new portfolio concepts. Generated environments are illustrative. Screens are nonfunctional and session topics are examples. This historical project presentation does not advertise a current conference or attribute event organisation, platform development or attendance outcomes to Phable.